The Modern Executives Essential Social Media Toolkit Plus [INFOGRAPHIC]

Tweet Privacy on-line is fast disappearing as search engines and social networks publish information in an instant. Conversations about people and brands are searchable with granular advanced search functions that include dates and specific media such as images and videos. In the last century(as far back as the ancient web time of 1995) there  was no Google [...]

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10 Reasons Why You Should Be Using Twitter Before Your Competitors Do

Tweet Twitter is not going away anytime soon but the general public still in the main does not “get” Twitter despite it becoming part of popular culture. A contact of mine on Twitter and author of the “New Rules Of Marketing And PR”, David Merman Scott was having a Christmas dinner with his brother Peter [...]

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How Ford Is Going Global With Facebook

Tweet Last year Ford like every other car manufacturer was in trouble, sales were down and profits were replaced by losses. Despite the situation Ford did not play it safe with its marketing and spent more than double on digital marketing than its competitors including an extensive social media strategy including a socially vibrant social [...]

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Why Social Media Is Optimizing The Personal and Corporate Brand

Tweet We now live in a knowledge economy where the skills,experience and expertise of the executives and staff within organisations are what continues to make corporate brands successful. I remember starting work in the technology industry and as a sales trainee I looked up to my managers with all their experience, connections and influence with [...]

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The 7 Secrets to Ford's Social Media Marketing Success

Tweet Last year I noticed articles and videos appearing online and on Social Media such as YouTube about the Ford Fiesta. So I decided to dig a little deeper to find out about what Ford were doing in Social Media to market their products. Scott Monty is the Head of Social Media at Ford and [...]

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