How Google AdWords is Becoming More Social
Tweet It’s becoming more and more difficult to lie in Google AdWords advertising, and social media is to blame. Let me start to explain this through a hypothetical. Imagine you are the advertising manager for Jif, the peanut butter brand. Jif’s brand slogan is “Choosy Mothers Choose Jif.” It’s a brilliant slogan – after all, [...]
The Latest 15 Facts and Figures on Facebook – Plus Infographic
Tweet Facebook continues to turn the web upside down as the third phase of the web continues to mature. The first phase of he web started with portals such as Yahoo and AOL, providing sources of information from news to mega categories of information. The reason this ocurred was that search engine technology was so [...]
The Modern Executives Essential Social Media Toolkit Plus [INFOGRAPHIC]
Tweet Privacy on-line is fast disappearing as search engines and social networks publish information in an instant. Conversations about people and brands are searchable with granular advanced search functions that include dates and specific media such as images and videos. In the last century(as far back as the ancient web time of 1995) there was no Google [...]
7 Ways to Protect Your Brand’s Online Reputation
Tweet Have you ever searched for your name in Google? Maybe you found a Facebook page, some websites whom you have no affiliation with, and a LinkedIn profile. If you’ve made an effort to alter how your name appears in the search engines you have engaged in on-line reputation management, a form of search engine optimization, which aims to [...]
How to Double the Effectiveness of a Facebook Ad
Tweet Advertising on Facebook is its largest revenue source and was estimated to have reached $2 billion in 2010. Google’s search advertising revenue in 2010 amounted to more than $25 billion and is its main income stream and at this stage dwarfs Facebook’s advertising earnings. What Google is watching closely though, is the growth in [...]
11 Facts and Figures on Google+ Growth
Tweet A recent survey of 700,000 consumers in the US shows that Facebook is the least popular social media site when it comes to consumer satisfaction according to the American Customer Satisfaction Index in its annual E-business report. Wikipedia ranks highest at 78 with YouTube next at 74 and Facebook at 66 on the acsi.org [...]
Is it Better to Share on Google+, Facebook or Twitter?
Tweet Shortly after announcing Google+, Google removed a feature that went almost unnoticed and that was “RealTime” search. This feature provided users with a search capability that included tweets on Twitter that provided breaking news and other links in real time. Google’s response via a tweet was “We’ve temporarily disabled google.com/realtime. We’re exploring how to [...]
Why Search, Social Media and Content are Vital for Your Company’s Success
Tweet Search engines like Google are like racing car mechanics, constantly under the hood tweaking their complex code engines to maintain their relevancy on a web that has moved from stiff, static and slow to dynamic, social and real time. It is said that Google makes up to 500 changes every year to its search [...]
50 Amazing Facts and Figures About Google
Tweet Google has become an integral part of our lives and the word has even become a verb as we are often heard to say let’s “Google” that. I have even heard the web giant referred to in hushed tones during heated discussions and when a controversial fact or figure is being debated across a [...]
Is Facebook Bing’s Secret Weapon To Beat Google?
Tweet One of the strongest references and trust points for any product or service is for a friend to recommend a product or service. It happens every day, a friend asks you “Do you like the Kindle?” or “I noticed you have an iPhone, what do you think of it?”. It can happen at a [...]
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