10 Compelling Reasons Why Your Business Should Blog
Tweet Why is the business blog not given the marketing attention it deserves? In an age of shiny new toys such as social media marketing and Facebook it is often overlooked as being slightly dowdy and just a touch unattractive. Blogging requires commitment both in thought and time. CEO’s that blog are very rare as they [...]
What Is Your Company’s Digital Marketing IQ?
Tweet There is a continuing disconnect with people’s personal use of the internet and how they then apply digital marketing to promote their business. The company CEO will use Google for researching and buying a new car but when it comes to optimizing his web site for ranking high in Google he struggles to see [...]
4 Key Steps To Growing Your Online Social Media Assets
Tweet Have you ever Googled your name or your companies brand and viewed what shows up on the first page of the search results? Do you like what you see? A friend of mine said that when she enters her name what she is finding is that what ranks highest in the Google search results [...]
When A CEO Should Fire The Marketing Manager
Tweet I heard a really scary story the other day. One year ago a company placed an order for a Yellow Pages print advertisement for a fee of $90,000 for the year after being persuaded by the account manager to place the order for the ad. The marketing managers comment to Yellow Pages was that [...]
The Top 4 Digital Marketing Tactics You Ignore At Your Peril
Tweet In the past marketing was easy. You advertised in the yellow pages, you sent letters and catalogs using direct mail, cold called and you placed ads in trade magazines and local newspapers. If you were a larger company you used television, radio and national newspapers. It was known, comfortable and expensive. The arrival of [...]
5 Top Social Media Trends and How To Use Them For Your Business
Tweet We are seeing the social web continue to evolve as the access and interface to the internet moves from geeky, private and desk bound to intuitive, social and mobile. Facebook’s web traffic has now surpassed Google, the Apple iPad provided a mobile computer that is always on and easy to use and Apple iPhone [...]
10 Reasons Why Your Blog Gets No Traffic
Tweet Blogging can be fun if you are passionate about your subject but it can be frustrating if the analytics show that you have no traffic to your blog or website. That means that no-one is reading your insights and is appreciating your writing. It is a little lonely. It is like writing a book and [...]
30 Inspiring Ideas To Develop Content For Your Blog
Tweet The challenge for any blogger personal or corporate is to continually come up with content that brings the readers and viewers back to the blog. The corporate blog should not be about “selling” it is about educating and solving your customers problems. Do that and they will keep showing up to learn more and [...]
10 Things You Should Not Ignore In Your Digital Marketing Strategy
Tweet Marketing is moving from analog to digital and many well established companies have not woken up to this and are still persisting with what was the “tried and true” but is now becoming the expensive and ineffective. There are essentially 3 elements that have emerged in the last decade that have brought us to [...]
Is Social Media Creating A Digital Tipping Point?
Tweet The world in which we live would hardly be recognised by someone who lived and died half a century ago and who may have caught a glimpse of the television generation. The children born in the 90′s have only known a world where the Internet was a natural part of their day to day [...]
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