Does Thought Leadership Need Social Media?
The natural reaction of most business people and certainly anyone in marketing, communications or social media these days is to label those companies and individuals not using social media as dinosaurs. But are they? Thought leadership is content on steroids. It stands out from the crowd because it is different; it offers something new and [...]
Personal Branding on LinkedIn: 10 Mistakes to Avoid
LinkedIn is a fantastic online business networking platform for professionals. It has almost become the default global network for all serious business people to connect, engage and share ideas due to its sheer size with over 175 million registered users. From day one it was set up for the express purpose of providing an easy [...]
7 Ways to Get More Out Of Your Content Marketing Strategy
You’ve decided to pursue a content marketing strategy. You have an outstanding piece of content you’ve spent hours creating, putting your heart and mind into the piece and that is great. Then, you published it. Yet after sometime, you begin to get the feeling, “Maybe I could have gotten more out of my outstanding piece [...]
10 Ways Leading Brands Use Facebook Ingeniously For Their Marketing
There is a revolution going on in the internet marketing world that many companies are still figuring out. It is called Facebook and Twitter and it’s also called social media marketing. So what is one change that has emerged that is affecting the way businesses can influence their target market to create massive traffic and [...]
How 5 Creative Brands Pin on Pinterest
On this planet of over 7 billion people, 2 billion internet users with 550 million websites creating massive amounts of “big data” it is sometimes hard to get noticed. Tweets on Twitter stream past your screens in torrents, Google+ refreshes with new images and updates every few seconds and on Facebook the ticker beckons us [...]
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New Book “Blogging the Smart Way”
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