72 Fascinating Social Media Marketing Facts and Statistics for 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. While prospective buyers are [...]
25 Ways to Create Contagious Content [Infographic]
Content is the foundation for blogs and websites. It is what makes your readers and viewers come back for more. The range and type of content that is available on a social web is extensive and includes multimedia such as videos, images and infographics and of course plain old simple text. Content can achieve different [...]
How to Turn Your Instagram Profile into a QR Code
We live in world and a social web that is a whirlpool of innovation and creativity. Every day via the blogs I read, the tweets that I glimpse and the emails that arrive in my inbox, I see an array of ideas that makes my head spin with amazement. Who would have thought that an [...]
How to Create and Grow Your Influence on a Global Social Web
We are living in a world where influence is migrating from offline to online. The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices. Reputation and influence can now be gained faster and reach further than in any other time in history. One definition of Influence is [...]
How to Win in a Digital Economy
I suppose I would describe myself as a product of the digital age. One of my first jobs was working for the first Australian personal computer company in 1985 that sold the first IBM personal computer. In the late 1980’s I remember installing and using my brand new mobile and chatting to my grandfather (who was [...]
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New Book “Blogging the Smart Way”
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