The Big Problem with Social Media Marketing
New Feature: Listen to this post on a podcast. Business and brands have realized that they need to do social and do it well. So they create a social media marketing strategy and then they start implementing the tactics to achieve the goals. It all looks rosy at the start, everyone is excited. The staff are [...]
6 Social Media Trends You Should Not Ignore in 2013
We survived the predicted but misguided myopian Mayan catastrophe, the impending fiscal cliff and fluorescent running shoes. Going to the gym now is like watching an outbreak of mad highlighter pens as the fluoro epidemic becomes mainstream. Is it a trend or a fad? Only time will tell. The world embraced the Arab spring facilitated by the transparency of [...]
Staggering Social Media Statistics from the Olympics – Infographic
When I signed up to social media over four years ago you could almost count the number of tweets with a pen and a piece of paper. Facebook had not even cracked 50 million users. Now it is approaching one billion users globally which is one in every seven people on the planet using the [...]
4 Myths of Social Media Marketing
Social media marketing is the beckoning and shiny new toy. It started as clever but simple to use online technology where you could share multi-media content with friends, family and school colleagues. It was fun, engaging and it has touched the social human global psyche. It happened because the intersection of technologies such as cheap high speed internet, [...]
Follow Jeff and Join 250,000+ Readers
New Book “Blogging the Smart Way”
-
22 Comments