7 Must Have Social Media Business Tools for Influence, Authority and Time Management
You’re in social business. Among the many things on your busy agenda, you need to research relevant influencers in social media. From them, you can learn, connect, utilize their communities, and engage in conversation. You are also expected to advocate your brand, through storytelling and the publication of your professional/niche knowledge. To make your efforts [...]
11 Reasons Why Social Business is Like Dating
My brother Jonathan (with whom I founded exploreB2B) often describes our platform as a “dating site for businesses.” This is one reason why, in a recent interview conducted by my colleague Erin for her ‘Unraveling Social Business’ series, her interview with Michael Brenner came as such a pleasant surprise. In talking about an effective social [...]
3 Cutting Edge Social Media Sites That Are Changing E-Commerce
Consider the ways in which we spend our time online: social networking, searching, perusing content, emailing, indulging in multi-media, and online shopping. In theory, the more needs a site can cater to – while still being focused and navigable – the more time a user will spend on the site. It’s no surprise, then, that [...]
The State of Social Media in 2012 – Brian Solis Video Interview
We’ve spent the last months, if not years, talking about influence. As social media use increased, so did the need for tools that could measure how effective our online activities actually were, especially in the case of brands who included social in a more structured marketing strategy. In this interview by Maria Petrescu of Intervistato.com [...]
The 4 Strategic Steps To A Social Business
The speed of change in society is accelerating and according to John Hagel “the average life expectancy of a company in the S&P 500 has dropped precipitously, from 75 years (in 1937) to 15 years according to a recent study”. Social media is part of that change and has become embedded in our pscyhe at [...]
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