3 Secrets of a Twitter Madman
Tweet 437,356 groupies. Oops, I mean followers. Yep, my friend Martin Zwilling has 437,356 followers on Twitter. So you must be thinking, wow, this guy Eric is friends with movie stars or something. He must be chillin’ with celebrities like Kim Kardashian, Charlie Sheen and Martin Zwilling. Wait a minute. Hold the phone. Have you [...]
5 Content Marketing Ideas Worth Stealing
Tweet Marketing in the past often consisted of one off campaigns that didn’t build a relationship with your customer or prospect. It was about the “deal” …closing the sale. It was sometimes called “Hit and Run” marketing. Content Marketing is about creating compelling, contagious content and sharing it freely on social networks and blogs. It is about [...]
The One Thing Most Social Media Marketers Forget [Plus Infographic]
Tweet Christmas only comes once a year and it is fun to see the children tear off the paper and unwrap their presents. It is more like a destruction derby than a party! Paper, string and wrapping fly in all directions as the journey of toy discovery unfolds. Parents and grandparents watch the unfolding scenario [...]
10 Reasons Why “Liquid” Content Should be Included in Your Social Media Marketing
Tweet If you want to get serious about marketing for your business or organisation the foundation of any focused effort is creating unique and inspiring content to publish and promote that educates, informs and entertains. Content in fact should do much more than that if you are to succeed fast, far and large, at marketing [...]
The 10 Commandments of Social Media Content Marketing
Tweet In 1997 the first social network was created called sixdegrees.com and was the forerunner of the modern social networks that started to gain traction in 2002. The first of the modern next generation social media networks that followed in 2002, had the the funky name of Friendster, which to my ear sort of sounds [...]
5 Fabulous Facebook Marketing Infographics
Tweet It is projected that Facebook will have one billion users by 2013. The world has just over two billion internet users globally which means that nearly one in two people on the web is a Facebook user. Facebook as a marketing medium cannot be ignored despite the misgivings of senior management (who grew up in [...]
10 Key Steps to a Successful Social Media Marketing Strategy
Tweet Creating a social media marketing strategy for a blog or a business can be simple or it can be complex. A personal blogger isn’t going to perform a SWOT analysis or dive into detailed market research and create piles of spreadsheets and documents so large that you can’t jump over them. A social media [...]
9 Steps to Compelling Contagious Content for Your Social Media Marketing
Tweet Why do you turn on the television? Why do you open a magazine? Why do you read the newspaper, whether it is online or folded and crumpled on your coffee table? We want to be entertained, amused and educated and the reason you open the laptop, turn on the tablet or browse on the [...]
6 Powerful Tools to Find Your Customers on Twitter
Tweet Finding customers can involve attending networking events where everyone grabs their 100 business cards, puts on their best suit or “business hunting outfit” and then lurks at the back of the cocktail party ready to pounce after surveying their prey from a safe distance. You can always “hope” that the person you buttonhole will [...]
How to Create a Twitter Marketing Strategy that Rocks
Tweet There are many bloggers and brands that just leap onto Twitter, setup an account and start tweeting. This random approach is fine if you are a person that is doing tweeting for fun and you want to share your rambling rantings to any Joe that wants to leap into your stream and share sweet [...]
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