10 Powerful Tips to Increase Fan Engagement on Facebook
Tweet Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy. Even though Twitter and YouTube are large social media networks, Facebook provides a marketing ecosystem that is multi-media rich and broad. There are literally tens of thousands of apps that can assist business with marketing on Facebook. [...]
5 Truths the Boss Needs to Know About Social Media Marketing
Tweet For those of us who eat and breathe social media for a living, it is a no-brainer. What about the skeptical company head who just doesn’t quite get social media? Can he or she be swayed to adopting a social media campaign for their business, a program that could lead to both increased brand [...]
Is Content Marketing the Hot New Trend? – Infographic
Tweet It was in 2008 that I realised the power of creating and marketing unique content to pull people to your website and blog. That was one of the primary reasons I started jeffbullas.com. I discovered this when I stumbled upon Hubspot, a company that was one of the early innovators of content marketing. Their [...]
3 Secrets of a Twitter Madman
Tweet 437,356 groupies. Oops, I mean followers. Yep, my friend Martin Zwilling has 437,356 followers on Twitter. So you must be thinking, wow, this guy Eric is friends with movie stars or something. He must be chillin’ with celebrities like Kim Kardashian, Charlie Sheen and Martin Zwilling. Wait a minute. Hold the phone. Have you [...]
5 Content Marketing Ideas Worth Stealing
Tweet Marketing in the past often consisted of one off campaigns that didn’t build a relationship with your customer or prospect. It was about the “deal” …closing the sale. It was sometimes called “Hit and Run” marketing. Content Marketing is about creating compelling, contagious content and sharing it freely on social networks and blogs. It is about [...]
The One Thing Most Social Media Marketers Forget [Plus Infographic]
Tweet Christmas only comes once a year and it is fun to see the children tear off the paper and unwrap their presents. It is more like a destruction derby than a party! Paper, string and wrapping fly in all directions as the journey of toy discovery unfolds. Parents and grandparents watch the unfolding scenario [...]
10 Reasons Why “Liquid” Content Should be Included in Your Social Media Marketing
Tweet If you want to get serious about marketing for your business or organisation the foundation of any focused effort is creating unique and inspiring content to publish and promote that educates, informs and entertains. Content in fact should do much more than that if you are to succeed fast, far and large, at marketing [...]
The 10 Commandments of Social Media Content Marketing
Tweet In 1997 the first social network was created called sixdegrees.com and was the forerunner of the modern social networks that started to gain traction in 2002. The first of the modern next generation social media networks that followed in 2002, had the the funky name of Friendster, which to my ear sort of sounds [...]
5 Fabulous Facebook Marketing Infographics
Tweet It is projected that Facebook will have one billion users by 2013. The world has just over two billion internet users globally which means that nearly one in two people on the web is a Facebook user. Facebook as a marketing medium cannot be ignored despite the misgivings of senior management (who grew up in [...]
10 Key Steps to a Successful Social Media Marketing Strategy
Tweet Creating a social media marketing strategy for a blog or a business can be simple or it can be complex. A personal blogger isn’t going to perform a SWOT analysis or dive into detailed market research and create piles of spreadsheets and documents so large that you can’t jump over them. A social media [...]
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