How do You Use LinkedIn? [INFOGRAPHIC]
Tweet LinkedIn is the poor second cousin of the social networking fraternity with its glamorous siblings Facebook and Twitter hogging the limelight. Facebook wins the popularity contest with nearly 8 times more friends than LinkedIn and Twitter just keeps getting mentions in the newspaper’s society pages. If LinkedIn had a personality, you would maybe say that it [...]
How a Blogger can Build a Global Audience from Zero: Part One
Tweet If you are a entrepreneur or a blogger then there is a question you will need to ask yourself. “If you had to start from scratch, what are the steps that you would take to build a Global engaged audience?” 200 years ago when you built a business it was about starting local. Today [...]
15 Tips for Selling on Facebook
Tweet The web continues to disrupt traditional business models and is transforming countries, economies and industries. This is showcased by Apple today becoming the most valuable company in the world and overtaking Exxon which epitomises the traditional business of oil and commerce. Apple’s contribution to the disruption of existing commerce paradigms including the music, mobile and publishing industries [...]
6 Powerful Tools to Find Your Customers on Twitter
Tweet Finding customers can involve attending networking events where everyone grabs their 100 business cards, puts on their best suit or “business hunting outfit” and then lurks at the back of the cocktail party ready to pounce after surveying their prey from a safe distance. You can always “hope” that the person you buttonhole will [...]
7 Reasons Why Google+ Drives Hyperactive Engagement
Tweet Diffusion of innovations is a theory that seeks to explain how, why and at what rate new ideas and technology spread through cultures. This theory was first studied by a French sociologist Gabriel Tarde in 1890. In 1962 Everett Rogers published the book “Diffusion of Innovations” where he synthesized research from over 508 diffusion studies and [...]
The Key Secret to Facebook Marketing
Tweet Do you remember planning that tropical beach side holiday? You trawl the web, view the stunning photos of romantic resorts in faraway places and dream of an escape from the grey skies and the day to day grind. After weeks and months of reading reviews and meticulous research the power of your imagination becomes [...]
Is Facebook’s Growth Under Threat?
Tweet Facebook has been on a huge growth binge since Mark Zuckerberg launched the social networking platform at Harvard in 2004. Its stated goal is to reach 1 billion users and there are some numbers emerging that indicate that reaching that level may take a little longer than initially expected or maybe not even be [...]
Google Launches Social +1 Button and Competes with Facebook
Tweet Google has been dominated by geeks since its inception and social has never been part of the heritage. The mathematical algorithms that drive Google search have been created by the men in white lab coats with minds as sharp as razors and with more PhD’s than you can jump over. Google has struggled with social [...]
15 Facebook Marketing Tips and Tactics
Tweet Facebook marketing is permeating websites, blogs and other social networking properties. You only have to go to Slideshare, YouTube and notice that the ability to share with your Facebook friends is built in, either next to the content or in the settings. These Facebook marketing tips and tactics will help you build your Facebook [...]
Is The Twitter Business Model In Trouble?
Tweet Twitter is an enigma. It is a social media company that doesn’t believe it belongs in the social networking genre and Twitter CEO, Dick Costolo insists that the company isn’t a “social network.” Most outside observers of Twitter think it’s for “Twits” despite its propensity for attracting its fair share of high level media [...]
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