7 Must Have Social Media Business Tools for Influence, Authority and Time Management

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Categories: Social Media, Social Media Marketing, social media tools

You’re in social business. Among the many things on your busy agenda, you need to research relevant influencers in social media. From them, you can learn, connect, utilize their communities, and engage in conversation. You are also expected to advocate your brand, through storytelling and the publication of your professional/niche knowledge. To make your efforts [...]

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12 Keys to Success on Twitter

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Categories: Social Media, Social Media Marketing, twitter

Twitter was never designed to be a social network but it has become one. In fact it was designed initially in 2006 to used by individuals as an SMS type service to communicate with a small group at the podcasting company Odeo. When I first joined Twitter in 2008, I was underwhelmed and wondered as to its usefulness. Its [...]

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3 Secrets of a Twitter Madman

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Categories: Social Media, Social Media Marketing, twitter

437,356 groupies. Oops, I mean followers. Yep, my friend Martin Zwilling has 437,356 followers on Twitter. So you must be thinking, wow, this guy Eric is friends with movie stars or something. He must be chillin’ with celebrities like Kim Kardashian, Charlie Sheen and Martin Zwilling. Wait a minute.  Hold the phone.  Have you ever [...]

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