How to Use Online Video to Enhance your Brand
The rise of social media and social networking sites has created new arenas within which brands are competing for the attention of audiences. We are told repeatedly that humans are visual creatures and that people are four times more likely to engage with an image on Facebook that a text based post. What does that [...]
6 Ways to Make your Content Sticky
It was a sparkling sunny day on the harbour and I was attending a cocktail party hosted by a global supplier for the end of year celebrations. The sales manager for the company and I started having a chat about web hosting. After about three sentences I realized that every second phrase was unintelligible. I was only [...]
Does Your Social Media Need an Extreme Messaging Makeover?
Have you ever driven past a billboard that would cause an accident if anyone actually read the whole thing? Or wished that a salesperson would stop blabbering about how perfect their product or service is? Worse yet, have you ever sat through a presentation that features a bunch of PowerPoint slides being read to you [...]
7 Ways to Market on Facebook Organically
Organic has become a popular word over the past decade and you will often stumble across organic farms, organic markets and of course organic foods. The connotation is that organic is good because it is natural and healthy. In the pursuit of health we sometimes take the time to visit health food stores that of course [...]
The Social Media Revolution In The Cloud
There has been a huge amount of talk these last few years about the direct and obvious effects that social media use are having on our collective social fabric. The recent New Zealand earthquakes really got me thinking. Sure, we have seen a revolution or three these last years: Obama’s campaign, Facebook, solidarity in shades [...]
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New Book “Blogging the Smart Way”
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