How to Engage Successfully on Twitter
Twitter is the best social media site to use! I am not kidding. Just check my profile on Twitter and see what I am talking about. Need I to say more? Jeff Bullas is another perfect example. If you are looking to succeed with Twitter, just follow and learn from the greats on Twitter. Go [...]
3 Strategies for Social Media Marketing Success for Business to Business Marketers
There are many misconceptions regarding social media among B2B marketers. Among the most common is from people who feel that social, while interesting, is best suited for B2C brands. Fact is, there are many B2B companies using social media to great effect today- not only for relationship building, but to drive bottom-line sales. The simple [...]
The Key Planets of the Social Media Universe – Infographic
There is a myth circulating that if you have a Facebook page for your business then that is all you to need to succeed at social media. If that is your paradigm then you need to rethink your social media strategy. The reality is that this is only one piece of the puzzle and you [...]
10 Things You May Not Know About YouTube
In my last post I mentioned that the social media ‘verse is full of some best kept secrets. YouTube is one of them. This Time cover from a couple of years ago (with the shiny mirrored screen) was prescient, but not quite enough… I’d cross that ‘You’ out and say ‘Us’. Hasn’t it felt that [...]
5 Ways to Turn Facebook Likes into Marketing Results
More often than not, Facebook marketing is a numbers game and the goal is to get as many “Likes” as possible. It’s human nature. We always want more, and the same certainly applies to social media marketing. However, the true value of social media is not about how many fans and followers you have—it’s about [...]
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New Book “Blogging the Smart Way”
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