How Do We Use Social Media In a Disaster?
ShareThe role of social media in spreading the latest breaking news about an emerging disaster or crisis is well documented. We have seen it with the plane crash in the Hudson river in New York where the news was broken on Twitter via an iPhone and also the monitoring, reporting and updating of the civil [...]
Top 15 Social Media Channels Important For B2B Marketing [Survey]
ShareSocial Media Marketing is often thought of as being mainly suited for B2C (Business To Consumer) marketing. So finding a survey that takes a closer look into the role of social media in communicating with business buyers in a B2B (Business to Business) marketing environment and its role in their buying processes provides some food [...]
How Will Marketers Change Their Social Media Activities In The Future?
ShareSocial media marketing is continuing to morph and evolve so keeping up to date with the latest trends and seeing what other businesses are planning to do in the future is essential to stay ahead of the game. Last year I looked at what were the top social media channels that were being used by [...]
22 Secrets Of Power Bloggers
ShareI was watching Seth Godin who is one of the worlds top bloggers, being interviewed the other day on an online video. I had never seen him on video before or even seen a photo of him except for his blog photo which is a rather memorable partial image. What really intrigued me was that [...]
10 Simple Questions To Assess Your CEO's Marketing IQ
ShareI recently came across a statistic that disturbed me, not that I wasn’t already slightly disturbed in a nice sort of way. That number that had jolted me was that nearly half of all businesses (46% to be precise) don’t have a website. Did I hear someone saying.. “you have to be joking!” (I have [...]
12 Key Findings On Social Media’s Impact on Business and Decision Making By CEO's and Managers
ShareI came across this study on Social Media’s impact on business and decision making by the Society For New Communications Research which was completed by 356 professionals including primarily CEO’s and directors. The survey included questions designed to help the researchers better understand respondents’ perceptions of and experiences with social media in support of their [...]
New Survey Exposes 5 Key Strategies For Implementing Social Media For Small Business
ShareI have looked recently at how some of the top 100 and the top 500 of corporate America are using Social Media, so this new study by business.com is valuable as it takes a close look at the use of social media by small business (those with less than 100 employees). The 1,711 small business [...]
Twitter's Growth Still Accelerating
ShareI recently wrote an article about whether “Twitter Was Fading” and it seems that despite some of the recent negative press, Twitter’s traffic is still pumping. Twitter’s growth from March 2008 to March 2009 was over 1300%, but since then some of the facts and figures on Twitter’s upward trajectory have been patchy. With no [...]
30 Tips On How To Make Your Company's Blog Rock
ShareWriting an article for your company blog is not for everyone. Just trying to come up with ideas for the blog can be a challenge. At the end of the day there is one important element that is absolutely essential and its name is “Passion” with a capital P…. I couldn’t write about cooking, it [...]
Why Blogging Makes You Trusted and Credible
ShareBlogging doesn’t come cheap, especially if you want to do it several times a week. You have to come up with a good idea, create a great headline, write the post, hyperlink the appropriate phrases and words and sources, select some images to break up the text, select the right tags and categories and then [...]










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