18 Key Observations about the State of Blogging in 2011
Blogging is a profession and a passion that has been transformational. The feedback has changed and informed me. I have written, travelled, presented and networked. It has allowed me to learn and to communicate with a global audience that has been enlightening, inspiring and empowering. It asks questions of you. Will people appreciate your thoughts and [...]
10 Intriguing Insights on the State of Social Media and Blogging
If you are marketer or a business owner then insights into trends and consumer behaviour can give you an advantage over your competitors. If you are selling to a female demographic you need to know where they are hanging out on-line. If you are marketing a product to the over 50′s it is important to know [...]
12 Major Business Benefits Of The Social Media Revolution
I have been aware of the benefits of social media for a while now and have used this blog as a pulpit and soapbox to shout from this digital hilltop. I have personally experienced the power of this new media to accelerate brand awareness and to spread my stories. You can exhort and preach to [...]
The Top 4 Digital Marketing Tactics You Ignore At Your Peril
In the past marketing was easy. You advertised in the yellow pages, you sent letters and catalogs using direct mail, cold called and you placed ads in trade magazines and local newspapers. If you were a larger company you used television, radio and national newspapers. It was known, comfortable and expensive. The arrival of an [...]
30 Inspiring Ideas To Develop Content For Your Blog
The challenge for any blogger personal or corporate is to continually come up with content that brings the readers and viewers back to the blog. The corporate blog should not be about “selling” it is about educating and solving your customers problems. Do that and they will keep showing up to learn more and to [...]
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New Book “Blogging the Smart Way”
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