10 Simple Questions To Assess Your CEO's Marketing IQ
Tweet I recently came across a statistic that disturbed me, not that I wasn’t already slightly disturbed in a nice sort of way. That number that had jolted me was that nearly half of all businesses (46% to be precise) don’t have a website. Did I hear someone saying.. “you have to be joking!” (I [...]
12 Key Findings On Social Media’s Impact on Business and Decision Making By CEO’s and Managers
Tweet I came across this study on Social Media’s impact on business and decision making by the Society For New Communications Research which was completed by 356 professionals including primarily CEO’s and directors. The survey included questions designed to help the researchers better understand respondents’ perceptions of and experiences with social media in support of [...]
5 Key Strategies For Implementing Social Media For Small Business
Tweet I have looked recently at how some of the top 100 and the top 500 of corporate America are using Social Media, so this study by business.com is valuable as it takes a close look at the use of social media by small business (those with less than 100 employees). The 1,711 small business [...]
Twitter's Growth Still Accelerating
Tweet I recently wrote an article about whether “Twitter Was Fading” and it seems that despite some of the recent negative press, Twitter’s traffic is still pumping. Twitter’s growth from March 2008 to March 2009 was over 1300%, but since then some of the facts and figures on Twitter’s upward trajectory have been patchy. With [...]
30 Tips On How To Make Your Company's Blog Rock
Tweet Writing an article for your company blog is not for everyone. Just trying to come up with ideas for the blog can be a challenge. At the end of the day there is one important element that is absolutely essential and its name is “Passion” with a capital P…. I couldn’t write about cooking, [...]
Why Blogging Makes You Trusted and Credible
Tweet Blogging doesn’t come cheap, especially if you want to do it several times a week. You have to come up with a good idea, create a great headline, write the post, hyperlink the appropriate phrases and words and sources, select some images to break up the text, select the right tags and categories and [...]
Why Do You Blog?
Tweet Blogging and social media is transforming the web with well over 100 million blogs and some of the highest trafficked websites being blogs. It is challenging mainstream journalism, media and PR as we have known it for decades. Bloggers who are fans and who have far reaching influence are highly sought for advertising and [...]
Social Media Leads Content Marketing: New Survey Reveals
Tweet Content marketing is a new and emerging marketing strategy that is quickly becoming a major consideration to be included in a companies online marketing toolkit as the traditional methods of marketing become less efficient and so more costly. The web allows companies and brands to showcase their expertise and thought leadership through content marketing [...]
Harvard Study: 30 Key Findings on How The CEO Engages With Social Media
Tweet I have recently posted articles on ”9 Ways To Convince The CEO To Use Social Media and Enter The 21st Century“, as well as ”28 Reasons Why The CEO Is Afraid Of Social Media“, so this study presented at Harvard University by the “Society For New Communications Research” (SNCR) in November 2009, was a rather interesting read. I thought that [...]
Latest Study: How The Fortune 100 Are Using Twitter
Tweet I have recently been reviewing social media in a general sense so a new study by Weber Shandwick on Twitter that I came across was an opportunity to provide a more specific social media channel review about Twitter, that looks at the current use by the Fortune 100 and how they are currently implementing Twitter across [...]
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