7 Ways to Get More Out Of Your Content Marketing Strategy

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Categories: Content, Content Marketing, SEO, Social Media, Social Media Marketing

You’ve decided to pursue a content marketing strategy. You have an outstanding piece of content you’ve spent hours creating, putting your heart and mind into the piece and that is great. Then, you published it. Yet after sometime, you begin to get the feeling, “Maybe I could have gotten more out of my outstanding piece [...]

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How to Budget for Marketing

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Categories: Inbound Marketing, Marketing, Social Media Marketing

Whatever it is, the budget you put in place for your marketing for the year ahead will shape the results you achieve. Now is the ideal time to define your marketing approach and the budget that will support it. In a recent Toluna survey of businesses, 40% of businesses surveyed stated that they did not [...]

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How to Harness the Power of LinkedIn – INFOGRAPHIC

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Categories: LinkedIn, Social Media, Social Networks

A presentation on the topic of how to cook a chocolate tart is  going to “bomb”at a cheese maker’s  convention. It will be the wrong audience for an interesting topic, but the cheesemakers didn’t pay $1,200 for a conference ticket to hear information about “Tarts”! A paying participant at a car dealer expo will want to [...]

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