Does Thought Leadership Need Social Media?

The natural reaction of most business people and certainly anyone in marketing, communications or social media these days is to label those companies and individuals not using social media as dinosaurs. But are they? Thought leadership is content on steroids.  It stands out from the crowd because it is different; it offers something new and [...]

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Latest Study: How The Fortune 100 Are Using Twitter

I have recently been reviewing social media in a general sense so a new study by Weber Shandwick on Twitter that I came across was an opportunity to provide a more specific social media channel review about Twitter, that looks at the current use by the Fortune 100 and how they are currently implementing Twitter across their [...]

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