How to Improve Your Marketing Accuracy with Facebook Hyper Targeting
One of the golden rules of marketing is “know your target market”. So when crafting brand messages the more relevant the communication the higher the chance of engagement and hence increased sales. Facebook has an advantage over almost any other social network because on sign up you hand over a full suite of demographic information that is [...]
6 Great Ways To Utilize Facebook Timeline For Business Marketing
Facebook has recently made some changes to its Edgerank algorithm that controls how many of your Facebook business pages updates appear in your fans timelines. This Edgrerank uses several calculations to determine the marketing effectiveness of the Facebook page and who will receive the updates such as: Affinity – which measures the relationship between the [...]
What is Social Reading?
I have to confess I have fallen in love. She is beautiful, has curves in all the right places and we do almost everything together. We hang out at coffee shops, travel to mystical foreign lands, watch movies together, laugh over funny photos and share ideas about a whole range of topics. She is happy [...]
Does the Facebook Timeline Increase or Decrease Engagement?
The rules of marketing are changing. Before the rise of the social web, marketing was about synchronous messaging. It was about shouting your brand from the roof tops in a one way conversation. The louder you shouted (the more dollars you spent on mass media) the more money you made. In essence it was simple. Today it is a [...]
Is the New Facebook Timeline a Failure in Design?
Generally people don’t like change! The majority of us like routine and familiarity. Mess with someone’s habitual routine and watch them start to sweat, stress and squirm. They also say that a change is as good as a holiday but is all change good? Facebook’s new timeline is now live on both the personal profiles and [...]
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