5 Cool Content Marketing Infographics You Shouldn’t Miss
Flipping the corporate marketing model from all about your brand and its products and services to all about your customer is a lot like turning the Titanic. It is slow and hard to do. The challenge is that most companies have been brought up on a diet of pushing ads in front of people to [...]
The 10 Commandments of Social Media Content Marketing
In 1997 the first social network was created called sixdegrees.com and was the forerunner of the modern social networks that started to gain traction in 2002. The first of the modern next generation social media networks that followed in 2002, had the the funky name of Friendster, which to my ear sort of sounds like [...]
11 Social Media Marketing Lessons from the Old Spice Campaign
The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling across [...]
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New Book “Blogging the Smart Way”
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