Why Social Media will Disappear
In the 1960’s the “Madmen of Madison” Avenue were challenged as the age of television forever changed the advertising and marketing landscape. The arrival of color television in 1961 was rapidly becoming an integral part of the family home and engaged millions of people with captivating television shows, news as it happened and movies. The [...]
Is Social Media Creating A Digital Tipping Point?
The world in which we live would hardly be recognised by someone who lived and died half a century ago and who may have caught a glimpse of the television generation. The children born in the 90′s have only known a world where the Internet was a natural part of their day to day lives. [...]
Why Facebook Can’t Compete With Television
So you think mass media is dying… think again! Americans spend over 50% of their free time either parked in front of their television or watching it while engaged in other incidental activities around the home. Nielsen have released a 2010 Media Fact Sheet that reveals that 31.5 hours per week is what the average [...]
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New Book “Blogging the Smart Way”
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