How to Harness the Power of LinkedIn – INFOGRAPHIC
Tweet A presentation on the topic of how to cook a chocolate tart is going to “bomb”at a cheese maker’s convention. It will be the wrong audience for an interesting topic, but the cheesemakers didn’t pay $1,200 for a conference ticket to hear information about “Tarts”! A paying participant at a car dealer expo will want [...]
The Marketers Guide to Pinterest – Infographic
Tweet Humans are extremely visual. We experience life visually and the role of photos, images and videos in our life is evidenced by the sheer quantity (250 million a day) of photos of friends, family and cute dogs that are uploaded to Facebook every day . I remember returning from the annual summer holidays and [...]
10 Powerful Tips to Increase Fan Engagement on Facebook
Tweet Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy. Even though Twitter and YouTube are large social media networks, Facebook provides a marketing ecosystem that is multi-media rich and broad. There are literally tens of thousands of apps that can assist business with marketing on Facebook. [...]
Is Social Media a Serious Threat to Your Privacy? – Infographic
Tweet Privacy is something we all value, but some value it more than others. Social media has taken previously private conversations from offline to online. Facebook and Twitter have lead this charge onto an open and social web that reveals everything for all to see. Add a little bit of youth, inexperience and lack of [...]
5 Truths the Boss Needs to Know About Social Media Marketing
Tweet For those of us who eat and breathe social media for a living, it is a no-brainer. What about the skeptical company head who just doesn’t quite get social media? Can he or she be swayed to adopting a social media campaign for their business, a program that could lead to both increased brand [...]
Twitter Approaching 500 Million Users
Tweet Twitter’s tipping point into the spectrum of social media consciousness was in 2007, when it started generating significant attention at the South by Southwest (SXSW) festival. Since then the 140 character micro blogging platform has continued to attract both users and investors. In the 5 years since launching it has attracted significant investment funds with an [...]
3 Secrets of a Twitter Madman
Tweet 437,356 groupies. Oops, I mean followers. Yep, my friend Martin Zwilling has 437,356 followers on Twitter. So you must be thinking, wow, this guy Eric is friends with movie stars or something. He must be chillin’ with celebrities like Kim Kardashian, Charlie Sheen and Martin Zwilling. Wait a minute. Hold the phone. Have you [...]
Pinterest Drives more Traffic than LinkedIn and Google Plus
Tweet Do you ever feel a strong urge to update or check Facebook? Is the desire to Tweet overwhelming and you have this compulsion to “Tweet” for no particular reason? Are you starting to wonder if you have a social media addiction? Well joining the self help group “social media addicts anonymous” may not be far [...]
The Explosive Power of the Retweet Revealed by Twitter
Tweet Twitter is often seen as one of Cinderella’s ugly sisters when it is compared to the multimedia beauty and the wealth of numbers that the 800 million plus engaged users that the Facebook social network offers. Facebook is the girlfriend you would be happy to take home to dinner with your parents but Twitter [...]
5 Lessons from Coca Cola’s New Content Marketing Strategy
Tweet Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors. Its mission is not about selling products but to create significant positive change [...]
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