10 Tips from Literature to Turn Your Blog into a Masterwork
There are three parts to a really great blog post. Thinking, writing and editing. “Thinking” is where you need to start if you want to write that article. Thinking abhors a vacuum. The inspiration has to come from reading journeys that stir the neurons and stimulate the emotions. Stephen King said. “If you want to be a writer, you [...]
A Guide on How to Not Suck At Social Media Campaign Marketing!
Campaign marketing starts with a mind warping process that often involves the creatives drinking shots of bourbon, taking long lunches and looking for inspiration at a movie. That is if you believe the 1960′s TV series Mad Men’s depiction of an ad agency. The reality is often much more boring than that and can involve research on competitors, [...]
5 Questions to Ask When Writing Content
The web was dominated for a decade by two key elements. Search engines and content. If you wanted information you asked Google. It was simple. This led to the rise of a new industry called “search engine optimization” or if you love acronyms “SEO”. Experts good, bad and scammy emerged from the web mist to [...]
23 Hints for Creating Content that Google Loves – Infographic
Since starting this blog I have focused on two key activities. Creating content that is relevant and adds value. The other was building tribes on social networks. I didn’t focus on optimising my site for search engines also known as search engine optimisation (SEO) and playing games with Google’s search algorithm. Begging for links from other websites was not [...]
3 Digital Marketing Strategies you Should Not Ignore
Everyone loves something for free. The marketing message varies but the core tactic involves the word “free”. Phrases such as “buy two and get one free”, “free holiday for purchases over $1,000″ and the online shopping favorite of “free shipping” are the bread and butter for all marketers. When you are starting your blog, website or start-up [...]
Follow Jeff and Join 250,000+ Readers
New Book “Blogging the Smart Way”
-
13 Comments