6 Tips on How to Use Twitter’s New Vine Video App for Marketing
Twitter is underwhelming at 140 characters. Any sane person would say “What do you do with that?” Why limit yourself to so few words when there is a dictionary and an encyclopedia available and limitless communication at your disposal. Its brevity is both an enigma and its charm. It has been its weakness and strength due to [...]
5 Cool Content Marketing Infographics You Shouldn’t Miss
Flipping the corporate marketing model from all about your brand and its products and services to all about your customer is a lot like turning the Titanic. It is slow and hard to do. The challenge is that most companies have been brought up on a diet of pushing ads in front of people to [...]
20 Ideas for Content that People Love to Share on Social Media
Social media is a hungry beast. The social networks require constant feeding. They need to be thrown a diet of content that keeps readers and viewers coming back for more. This is one of the biggest challenges if you want to do social at scale. Finding ideas for content then leads to the resource intensive [...]
The Meaning of Social Mobile
There are two technologies that have captured the imagination of the human psyche in the past decade that at first glance seem to be superficial. The “social networks” that allow us to share minor moments such as “I am having a coffee at Starbucks”. The “mobile smart phone” that allows us to share that event [...]
How to Use Online Video to Enhance your Brand
The rise of social media and social networking sites has created new arenas within which brands are competing for the attention of audiences. We are told repeatedly that humans are visual creatures and that people are four times more likely to engage with an image on Facebook that a text based post. What does that [...]
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