Instagram Smashes Huge Milestone

Many people enjoy the capturing of life with photos and videos. For some it is the reminder of people met and experiences that shouldn’t be forgotten. Some are moments of fun and ecstasy, others are sad and tragic. Modern photo technology now embedded in smart phones allows us to take photos and view them instantly [...]

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6 Social Media Trends You Should Not Ignore in 2013

We survived the predicted but misguided myopian Mayan catastrophe, the impending fiscal cliff and fluorescent running shoes. Going to the gym now is like watching an outbreak of mad highlighter pens as the fluoro epidemic becomes mainstream. Is it a trend or a fad? Only time will tell. The world embraced the Arab spring facilitated by the transparency of [...]

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The Top 10 Brands Photos on Instagram

The major brands are embracing Instagram with a passion.  They’ve realised that engagement online with customers can start with the simple act of publishing a photo and then the sharing will happen. Sometimes knowing what to share comes down to trial and error with a dose of common sense and style. Instagram’s website presence is [...]

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12 Keys to Success on Twitter

Twitter was never designed to be a social network but it has become one. In fact it was designed initially in 2006 to used by individuals as an SMS type service to communicate with a small group at the podcasting company Odeo. When I first joined Twitter in 2008, I was underwhelmed and wondered as to its usefulness. Its [...]

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How to Win in a Digital Economy

I suppose I would describe myself as a product of the digital age. One of my first jobs was working for the first Australian personal computer company in 1985 that sold the first IBM personal computer. In the late 1980’s I remember installing and using my brand new mobile and chatting to my grandfather (who was [...]

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