Does Thought Leadership Need Social Media?
The natural reaction of most business people and certainly anyone in marketing, communications or social media these days is to label those companies and individuals not using social media as dinosaurs. But are they? Thought leadership is content on steroids. It stands out from the crowd because it is different; it offers something new and [...]
The Latest 27 Social Media Facts, Figures and Statistics for 2012 – Infographic
Since I first joined Facebook over four years ago the social media landscape has continued to evolve at a rapid pace. It also has become more fun with the addition of Instagram and Pinterest. What I like to see is that the big boys are not having it all their own way. Google thought Facebook [...]
The Planet’s Top 5 Pinners on Pinterest
The expression of passion is no more evident than on Pinterest. So if you love fashion, create a Pinterest account and start pinning photos of images that display what has caught your eye. It might be the color, the style or the the texture of the fabric. Food bloggers now have another platform to share [...]
Is your Business Right for Pinterest? 5 Ways to Mold it to the New Trend
Pinterest is an online pin board that allows you to share photos and post them to your own pin board. Other users can share your pins or pin your pins to their boards. The result is having one pin being seen by hundreds or even thousands of people. Pinterest is a fun and visual way [...]
How to Create a Successful Visual Social Media Marketing Campaign: Case Study
The band Smashing Pumpkins decided to engage their fans through a visual social media marketing campaign. The campaign was designed to draw in fans by asking various questions about the songs the band was about to release. The fans were asked to design visual representations or texts interpreting various titles. The social media campaign, titled [...]
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New Book “Blogging the Smart Way”
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