How to Create and Write Evergreen Content to Boost your Business

The demand for fresh and high-quality articles on websites is at an all-time high. Since Google’s Panda and Penguin algorithm updates in 2011 and 2012, content that uses spam SEO practices has been penalized and quality is ever more crucial. Although keeping a news site or a blog up to date with fresh daily content [...]

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11 Sorry Excuses for Content That You Shouldn’t be Sharing

Content marketing is the overindulged golden child of the online world. We love it, but it’s starting to smell. Our current influential marketers and business developers have dubbed content marketing as the rising star of marketing in 2012. If you search the term “content marketing” in the ‘skills and expertise’ section of LinkedIn, you will [...]

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