10 Key Steps to a Successful Social Media Marketing Strategy
Tweet Creating a social media marketing strategy for a blog or a business can be simple or it can be complex. A personal blogger isn’t going to perform a SWOT analysis or dive into detailed market research and create piles of spreadsheets and documents so large that you can’t jump over them. A social media [...]
9 Steps to Compelling Contagious Content for Your Social Media Marketing
Tweet Why do you turn on the television? Why do you open a magazine? Why do you read the newspaper, whether it is online or folded and crumpled on your coffee table? We want to be entertained, amused and educated and the reason you open the laptop, turn on the tablet or browse on the [...]
11 Facebook Marketing Tips and Tactics for B2B Marketers
Tweet Facebook has an image problem. It started as a social network that was initially invented to provide a voting platform on rating the popularity of the fairer sex. It was more about girls than commerce. The CEO who might be on Facebook with his own personal profile, often has trouble seeing its value beyond [...]
The Modern Executives Essential Social Media Toolkit Plus [INFOGRAPHIC]
Tweet Privacy on-line is fast disappearing as search engines and social networks publish information in an instant. Conversations about people and brands are searchable with granular advanced search functions that include dates and specific media such as images and videos. In the last century(as far back as the ancient web time of 1995) there was no Google [...]
7 Ways to Protect Your Brand’s Online Reputation
Tweet Have you ever searched for your name in Google? Maybe you found a Facebook page, some websites whom you have no affiliation with, and a LinkedIn profile. If you’ve made an effort to alter how your name appears in the search engines you have engaged in on-line reputation management, a form of search engine optimization, which aims to [...]
Do Shared Links Last Longer on Twitter or Facebook?
Tweet The social web has made everyone of us publishers. We create content everyday as we post to Facebook, LinkedIn or Twitter. We upload photos to social media sharing sites such as Flickr and give them titles and descriptions. The more adventurous, conscientious and creative content creators produce videos and presentations that they download to [...]
How to Increase your Content Sharing by 700%
Tweet Creating a website and an on-line presence for your brand was an easy decision a decade ago. All you had to do was get a website company to design and develop your website add a few lines of text for each page and then “set and forget”. The static website was the status quo and content [...]
20 Stunning Social Media Statistics Plus Infographic
Tweet Do you wonder why your productivity has dropped over the past 2 – 3 years? There is a time sink and it’s not television! Those of us who are connected to the internet and that is 2 billion of us, have been distracted by social multi-media publishing machines that are pumping out staggering amounts [...]
5 Fabulous Facebook Infographics
Tweet There is a rumor circulating that Facebook will be entering into the search market in 2012 to compete head on with Google. Just think about it, the benefit would be great for Facebook users as they would not even have to leave their Facebook ecosystem to make a search and would vastly improve the [...]
11 Social Media Marketing Lessons from the Old Spice Campaign
Tweet The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling [...]
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