Here are some of the best blogs and posts that I came upon last week on my web journey, that I managed to tweet about. I hope you find them useful and enlightening
This article by Laurel Papworth is about the various social media monetization strategies and the powerpoint presentation (embedded) shows some case studies and examples, including social network size, the revenue streams, valuations and profits.
This Blog by DIOSA Communications discusses how non profits who are most successful at utilizing social networking Web sites like Twitter, Facebook, and MySpace and how they know from trial, error, and experience that a “marketing and development approach” on social networking sites does not work.
It’s about community building around your mission and programs. Just having profile on Twitter (or MySpace, or Facebook) does not magically produce any results. You have to work these profiles. Find the person on your staff who loves Web 2.0 and enjoys working the sites and/or find a marketing/pr intern from your local university that needs to do a senior project! If they are getting college credit, then you know they have to stay around for at least a semester.
Beth Kanter reveals some good advice and insights along with 8 Non Profit CEO’s that tweet
Recently, BusinessWeek published a slideshow of CEO’s who use Twitter, noting the dramatic rise of CEO’s who use Twitter to clue customers in on new services, help them with questions about their products, and generally get a little bit personal with customers, business associates, and the public.
There are some other benefits to having your nonprofit’s CEO be on Twitter, these might include:
- Source of news
- Brand Building
- Focus Group/Research
- Networking Tool
- Drive Traffic to web site
- Humanizing your communications
Of course, if your CEO is going to Twitter, they have to be keep a consistent schedule and be authentic. There’s been a bit of debate about celebrity Twitter users who have “ghost” twitterers or simply people helping them tweet.
She did a brief scan to see if there any nonprofit CEOs who Twitter. Here’s a few that she found:
This post by Rebecca Leaman lists 26 great new presentations on social media with more coming out almost daily, now that we’re deep into conference season, and many are directed specifically to the needs of non-profits. If you’ve been thinking of launching or expanding your organization in social media, Slideshare is a good starting point for information and advice. But it can be time-consuming to pick through a wide range of slideshows to find those that are up-to-date, actionable, and appropriate to nonprofits.
Here’s a hand-picked selection of presentations to get you started.
This Blog by “Hubspot” highlights 7 tips on a calls to action and how nearly every website should have a goal and some action they want their visitors to take. The goal may be to generate leads, buy products, click on ads or even just subscribe to an RSS feed.
A call-to-action is the copy or graphic you use to entice and persuade your readers to take that action. Well-designed calls to action can dramatically increase a site’s rate of conversion to its goal.
So what’s a well-designed call to action? Here are 7 Tips.