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Vote Now: Do You Think YouTube Video Is Important In Social Media Marketing?

YouTube 1It was when I was reading a Comscore report on how many online videos that the US consumer was viewing each month that I came to a realization that “being found online” was not just about “textual content” anymore but that video was the new “teeming hotspot”. The latest generation don’t so much as read but “watch videos”  

I was raised  in the era of books, reading and offline content.. because the Internet was not even on the horizon whenI was growing up .. in fact colour TV was simply “amazing”. .. man had just landed on the moon… Ugg boots were “cool” and “Flares” were still the rage.  The  “Yellow Pages” were the place to be and fax broadcasting was the new frontier of marketing.

So if you want to be found you need to be not only using “Google” but  also “YouTube” as it is the second largest search engine after Google.

So after that completely “non-influential introduction”  Do you think online video is an important strategy in getting found Online? Yes or No

[polldaddy poll=2199721]

Jeffbullas's Blog


  • Absolutely.

    In fact, it’s so obvious that even I figured out how important a video component is that I recently began providing some video on my own website. (I know it’s pretty rough, but I’m just getting started with video recording and uploading)

    Video is the future. Wait, the future is already here.

  • An emphatic “yes” for b2b firms as well. I do a lots of work in the packaging and material handling industries, where complex machinery is frequently sold. Having easily accessible, easily findable video online is crucial. YouTube also offers companies a fantastic branding opportunity if they put some time into setting up a customized YouTube home page.

  • I think it’s more important than ever. A well tagged video will be found in related content bringing you fresh eyeballs every day.

  • 100% Absolutely. When’s the last time you liked a TV commercial enough to DVR (or even tape it – does anyone still use VHS???) and forward it on to your friends? With online video, as easy as copying/pasting the link.

  • I’m curious to know the mentality of the people who voted “No.” Anyone?

  • The new reality is = Network TV – Newspapers, Magazines on Paper, Radio = all dead, as we knew them. *(I am in partnership with 2 other cats, with nearly 100 years Media experience between us….)

    If people want to watch squirrels, they can, on youtube. Look at how T-Mobile Flash Mob spots have done!

    Jeff – thanks for the great work – we follow you on Twitter and read everything, and find inspiration and cogent thought very helpful.

    Cheers – and hi to the rest of the crew.

  • JaroG4

    This is important when you want a sensation to go viral and be a part of pop culture. Take old spice’s TMYMCSL, a free series of responses to questions which people can share with their friends instantly giving a brand exposure. When done correctly, YouTube serves a very high purpose

  • And I feel there’s incremental value beyond using youtube to help you get found — which it certainly does.

    I think there’s something to be said for showing them [your product or service] in a video, versus telling them with words and pictures.

    I suppose we’ve all been taught that ‘actions speak louder then words’. For example, let’s say you teach swimming — why tell them how great your swimming lessons are when you can show them? Smiling faces, great instructors, clean facility. – Gary

    • Christy Pogue

      Very well said Gary, this poll & the replies have most definitely opened my eyes! Now to figure out just how to put YouTube to work for me & my business.

  • Menezesclinton

    It depends on your brand. If it is a B2C brand targeting the youth then youtube is definitely a tool you should consider. All my friends search for interesting videos on youtube almost on a daily basis and a proper mix of facebook, twitter and youtube can boost your Social Media Marketing strategy as action (in this case videos) speak louder then words.

  • Absolutely! Video is an integral part of being found online … and it’s not just YouTube that you need to be concerned with … taking the time to also post your video on Metacafe and Vimeo helps you get the maximum benefit from your content. I completely agree with Gary Peeples that people like to watch video, so including a video in as much of your content as possible is best – in your press releases, blog posts, articles, etc … It doesn’t have to be an expensive proposition either, use one of those great Flip video cameras (around $150), get good at shooting so you don’t have to edit, upload and voila!

  • Arindam Roychoudhury

    I don’t think there is any doubt in my mind about using video as an important strategy to being found online.

    For b2b and b2c it’s a fantastic way of reaching our to your target audience. If there is provision made with the video for ratings and comment that can be a very effective tool for conversation with the target audience. To have text online is effective but I feel video is equally important.

  • Barry

    Insanely stupid question, but probably very useful for SEO.

  • Almost thought this was a rhetorical question. Can’t imagine there are many who don’t see the value in video now.

  • It’s amazing how You Tube is becoming the new standard for brand engagement. From humorous to how-to videos brands can add another layer to their inbound content marketing

  • Absolutely! One simple example is product “How To’s” and “reviews’ found on YouTube done by the average consumer.

  • Definitely important, but how important depends on your industry and if/how well your YouTube campaigns are supported via other social media/marketing channels.

  • Annettecoleman

    A short video can communicate your brand quickly. What is 88 88 ArtLook?  http://youtu.be/ZwS6n0F_bT0

  • If a picture is worth a thousand words, how much is a moving picture with audio worth?.

    Youtube and other video hosting sites are defiantly currently weighing very heavily on search engine results, brand recognition /engagement etc. Hopefully however the video aspect wont lead to a flood of craptastic marketing infomercials with no real intrinsic value.