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35 Mind Numbing YouTube Facts, Figures and Statistics – Infographic

It is not until you leap into a plane and fly half way around the world to distant places that you start to realize the size and scope of the planet we inhabit.35 Mind Numbing YouTube Facts, Figures and Statistics - Infographic

Recently the earth’s population passed the 7 billion mark and over 2 billion of those are connected to the internet and more than 5 billion have a mobile phone.

When you start connecting that many people with global social networks such as Facebook (with over  900 million users), then opportunities and access to markets that were local become  global.

Markets for business that were measured in thousands and millions suddenly scale to billions.

It is not only the size that expands but the velocity of the market accelerates as information is transferred and shared at light speed on optic fibre and wireless networks.

Social Media is Unlocking Opportunities

I recently finished reading an insightful book by Susan Cain. The book titled “QUIET: The Power of Introverts in a World That Can’t Stop Talking“, highlighted for me the power of the social web to provide everyone with a voice.

The connected and global knowledge economy is providing the quiet introvert with media platforms that provide a soapbox to shout at the world.

The creative spirits that were locked in urban and rural islands are now free to be heard, read and viewed in milliseconds on fixed and mobile devices.

YouTube since its  inception in 2005 is one of many social media channels that allow anyone with passion and purpose to display and spread their ideas and express themselves.

There are hundreds of YouTube partners earning 6 figure incomes from their presence on a free video channel.

To provide some perspective on what the social and multimedia web has unleashed here are the latest YouTube facts, figures and statistics.

YouTube Traffic

  • 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.
  • Over 4 billion videos are viewed a day
  • Over 800 million unique users visit YouTube each month
  • Over 3 billion hours of video are watched each month on YouTube
  • More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
  • 70% of YouTube traffic comes from outside the US
  • YouTube is localized in 39 countries and across 54 languages
  • In 2011, YouTube had more than 1 trillion views
  • In 2011 there were almost 140 views for every person on Earth

YouTube Partner Program

  • Created in 2007, the YouTube partner program now has 30,000+ partners from 27 countries around the world
  • YouTube pays out millions of dollars a year to partners
  • Hundreds of partners are making six figures a year
  • Partner revenue has more than doubled for four years in a row

Making Money from YouTube

  • YouTube is monetizing over 3 billion video views per week globally
  • 98 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network
  • Hundreds of advertisers are using TrueView in-stream and 60% of our in-stream ads are now skippable

YouTube Product Metrics

  • YouTube has more HD content than any other online video site
  • There are thousands of full-length movies on YouTube
  • 10% of YouTube’s videos are available in HD
  • YouTube mobile gets over 600 million views a day
  • Traffic from mobile devices tripled in 2011
  • The YouTube player is embedded across tens of millions of websites

Content ID

YouTube created the technology to detect uploaded videos that infringe copyright in 2007. Content ID technology creates a ID File for copyrighted audio and video material, and stores it in a database. When a video is uploaded, it is checked against the database, and flags the video as a copyright violation if a match is found. When this occurs, the content owner has the choice of blocking the video to make it unviewable, tracking the viewing statistics of the video, or adding advertisements to the video

  • Content ID scans over 100 years of video every day
  • More than 3,000 partners use Content ID, including every major US network broadcaster, movie studio and record label
  • There are more than eight million reference files (over 500,000 hours of material) in YouTube’s Content ID database. That number has doubled in the last year
  • Over a third of YouTube’s total monetized views come from Content ID
  • More than 120 million videos have been claimed by Content ID


The rise of Facebook, Twitter and other social networks has accelerated the growth of YouTube as it enables discovery and sharing of online video.

  • 500 years of YouTube video are watched every day on Facebook
  • Over 700 YouTube videos are shared on Twitter each minute
  • 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
  • An auto-shared tweet results in 6 new youtube.com sessions on average
  • There are 500 tweets per minute containing a YouTube link
  • Millions of subscriptions to YouTube happen each day. (Subscriptions allow you to connect with someone you’re interested in — whether it’s a friend, or the NBA — and keep up on their activity on the site)
  • More than 50% of videos on YouTube have been rated or include comments from the community
  • Millions of videos are favorited every day

Infographic by TechWelkin.com

What about you?

How do you use YouTube and video in your marketing?

Has social media opened up global opportunities for you? What is the most exciting and inspiring business or personal event or connection that has been instigated by social media?

Look forward to hearing your stories.

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  • Yes I agree and it something that crosses my mind is the number of computer servers that are needed to serve that many views!

    • Along that line, remember that creation of Adobe FLASH video made it all possible. It was the “mp3” of video; until then, nobody could handle the necessary bandwidth. I remember thinking at the time, “Who would want to watch low-resolution degraded video?” Hah.

  • Thanks for the comment. The YouTube monster is not slowing either it continues to grow at an amazing pace! As bandwidth gets faster on Mobiles and as more smart phones are used by everyone the numbers will continue to astound!

  • Thanks for the comment. Video is certainly trending. One of the biggest challenges though is producing good quality video production for business efficiently and cost effectively.

  • This content just assured me that video needs to be in our marketing mix in a big way. Very eye opening! Great info, thanks for posting Jeff.

  • krisytsue30

    Valuable information and excellent post you got here! I would like to thank you for sharing your thoughts and time into the stuff you post!! Thumbs up! Big thanks for the useful info.,

  • kpickel

    Too bad there’s not a date on this.

    • David

      In the address bar date is 5/23/2012.

  • I have a standup comedy channel on Youtube with 600K views entitled, “I Never Repeat A Joke.” http://www.youtube.com/tabs801. #28 is nominated by Funnyordie for homepage consideration.

  • YouTube is AMAZING! I started my journey on YT in 2009 and in 4 years have over 1.4 million views. That is the equivalent of speaking to a sold out concert crowd of 20k at the Madison Square Garden over 70 times. Where else can you get your message out to so many people for free? I’m even writing my very first book about my journey on YouTube. Anyone that is not using YouTube in their business is missing out on thousands and thousands of dollars and spending way too much on advertising that they could be getting for free.

    • drprashant shetty

      my journey in yt for last 2 years very slow comparatively and i want to make it big or earn atleast few so that i can post more videos and sponsor my animator

  • disqus_G4Csgg1HH3

    Over 800.000 unique visitors each month? Not anymore i guess since in less then 8 months the entire world population would have visited youtube and they would not be unique anymore. This article also states that every video gets viewed for 0.065 minutes, well that is if i divide the total facebook views to the 500 years of TOTAL youtube views, so it actually would be less then that. This whole article is a bunch of random numbers or as i would say donkey crap, or even more fitting jeff-bull-ass-shit.

    • Elliott Morrow

      Unique visitors means it is the first time they visit, in this case the time period is a month. so the same person can be a unique visitor every month.

  • Spook SEO

    Thirty percent of YouTube’s traffic is from the United States? That is
    still big. Imagine how much you can make out of this number if you will just
    focus with the way local businesses function. If you can create a video that
    can serve such percentage of YouTube’s daily visitors, then, you will surely
    waiting for those big fat checks from pay-per-click ads.

  • Chuck Upster

    I was once afraid to do any mechanical work on cars, lawnmowers..etc – IF I expected to use them again. I have an emergency generator that needed the carb cleaned. I watched 2 or 3 YouTube vids and rebuilt the thing. IT WORKED. Then I converted the carb to run on gasoline, propane or nat gas. That saved about $200-300. I save $160 each year servicing my 23hp/60″ cut mower myself. The manufacturer uploaded a complete service video.
    I am convinced there are few things that cannot be learned from YouTube. Surgery and nuclear generating plant construction would be exceptions, of course.
    Thanks YouTube!

  • MediaSearchGroup

    Very Informative! Thanks for sharing.

    Youtube seems more popular than cable TV network.

  • Angie Tse

    YouTube is the most powerful global platform.

    • Sanjana

      oh thanx for confirming

  • Ace Marlow

    Pretty crazy to think that 3600 years of video is added every year. Even crazier to think about the fact that there is no way one person could ever consume all of the content of YouTube alone. Never mind the rest of the internet. This hurts the completionist in me.

  • MD Golam Rabbani

    Info graphic is the great idea. Many people think YouTube killing TV. Are you agree with them?

    How to Make Money from YouTube

  • The figures and movements always been like that, along with the constantly growing.

  • Ethan Randolph

    MIND-NUMBING?! That means it’s so boring it makes your brain go numb. Whoopsiedoodles…

  • Thanks Jeff for this info on youtube, looks like I need to start creating some videos, love the infographic have saved that. Good work!

  • We have just recently published some previously unseen data regarding YouTube. If you’re interested What a day looks like on YouTube based on uploads, check it out http://blog.pexe.so/what-youtube-looks-like-in-a-day/

  • Gedoff Mylon

    Excellent article. The numbers are, indeed, staggering.

    There is an interesting cultural consequence of all this that should be of interest to both conservatives and liberals: the widening of the “information funnel” to infinite.

    Throughout history, ALL societies have always operated on the principles of:
    (1) information hoarding (knowledge is power) and
    (2) information winnowing (only “correct” knowledge is disbursed; competing ideas never enjoy wide circulation due to the bottleneck of “old ways” self-interested elites in charge of the information flow). While this insured that, for example,new science had an uphill battle to prove itself, it also insured (in a well-ordered society) that very little “crazy talk” got through.

    Now think about the invention of the printing press. It was a bit more complicated than this, but suddenly, books became available to everyone, rather than just the elite, A few of the huge results of this were: the ‘commonization” of religion; the Great Schism between the Catholic and Protestant churches, and the widespread increase in literacy and political savvy by the lower 80% of the society. Information hoarding suffered a horrendous blow.

    Also, with a certain amount of effort and luck, any fool, con man, or lunatic could get a book published. Information winnowing also suffered. On the plus side, it increased the spread of science. On the negative side, it exposed the “dumb masses” to what was often scientific idiocy.

    Now consider YouTube. Anyone in the world with a camera and an internet connection can upload anything. Remember the changes caused by the printing press, and consider the wonders… and terrors… that this Great Equalizer will bring about in the next few years.