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4 Time Saving Content Curation Tools

Content curation services, which had been one of the choice tools of marketing experts for some time now, are finally entering the mainstream.4 Time Saving Content Curation Tools

Some research done by the guys over at LikeHack showed that this service is now often used not by marketing consultants but by ordinary people. This is due to information overload and the rising need for content filtering.

For this reason, content curation is evolving from not being only a professional tool but a tool that saves web surfers time as personal service.

The demise of Google Reader is only going to accelerate the use of these tools as people switch to these emerging technologies to filter their content to save them time and increase content relevance.

What is content curation?

A content curator is a service that uses algorithms to show the user only the most relevant and appropriate content with respect to a specific niche or topic. It is a great marketing tool with unusually broad filtering capabilities and information selection that can be used to develop and promote a business. In 2012, Forbes called content curation one of the five hottest new web trends.

Companies like American Express and Whole Foods already actively use this marketing tool to curate content that might be of interest to their customers. Other companies use it to create their own online newspapers or select articles for the corporate blog.

The changing trend

However, content curation has been gradually developing from a niche marketing tool into a mainstream product. Personal content curation services are proliferating*:

Content Curation tools

Moreover, the team at LikeHack used SEMRUSH to analyze the search engine traffic  to curation sites like paper.li and observed that the increase in the number of visits slowed to nothing in the past six months.

Paper.li traffic:

Paper li content curation

It is important to note that the actual popularity of the phrase “content curation” has not decreased. On the contrary, GoogleTrends clearly show that the popularity of the keyword query and its various forms is growing.

What does this mean?

It means that more and more people are interested in content curation; it is no longer just for marketing professionals..

Why is this happening?

Everybody knows that the amount of information exchanged through social networks and feeds is growing exponentially, following the well-known MooresLaw. According to LikeHack’s research based on 3 million user accounts, people spend approximately one hour every day looking through unnecessary information. There are several services available today which solve this problem, and they are growing in popularity:  Likehack, Storify, Pearltrees, Getprismatic and others.

For example, here are the stats for GetPrismatic:

Get Prismatic content curation tool

Traffic to the site has grown considerably. A similar trend can be observed with other services. Today there are services that allow you to filter your Facebook, Twitter and RSS feed, showing only what’s most interesting and relevant.

4 Content Curation Tools

Here are four tools that will help you get the content you need on the topics that you love without having to Google every time.

1. LikeHack

LikeHack is an easy to use tool that helps save you time by aggregating, curating and delivering the top stories on your topics of interest.

Key features

  • Aggregates your Facebook, Twitter and blogs
  • Curates and highlights what really matters
  • Delivers top stories via web app, e-mail, etc.
  • Providing a personal search engine for all your content

LikeHack content curation

2. Storify

Storify users tell stories by collecting updates from social networks to create a new story format that is interactive, dynamic and social. It can source content from journalists, bloggers, editors and people just like you.

Key features

  • Top stories – see the best of what other people are posting with stories made from images, videos, links, updates and other media collected by Storify users
  • Search – You can search to find media collected on Storify. Search results are based on the resonance each media item has on the platform
  • Create your own stories – It lets you curate social networks to build social stories, bringing together media scattered across the Web into a coherent narrative
  • Find key elements on different social networks – You can search social media networks to find media elements about the topic you want to Storify. Includes Twitter, Facebook, YouTube, Flickr, Instagram and more
  • Curate the elements – Drag and drop status updates, photos or videos to bring together the social media elements that will best illustrate your story
  • Add your own voice and narrative to the the elements you have curated
  • Embed your stories on blogs and websites using an embed code

Storify content curation

3. Pearltrees

Pearltrees in essence is a visual and collaborative library.

Key features

  • Collect – Allows you to collect web pages, photos and notes and turn into what they call “pearls”
  • Organise – These can be organised on categories into “Pearltrees” that can e synchronised across devices
  • Discover – Allows you to explore content already organised by people with similar interests and also collaborate
  • Share – Allows you to share what you have created in your library

 Pearltrees content curation

4. GetPrismatic

 GetPrismatic is about creating a news feed based on your interests. It’s along the lines of Google Reader and Flipboard.

It finds the things you like on your social networks such as Facebook and Twitter and serves them up to you.

Get Prismatic content curation


Thus, a marketing tool has also become a personal service. Different software makers use different algorithms for selecting and showing content, but any of them can save the web surfer time and increase their productivity. This niche is expected to grow as long as there is a glut of information and a demand for increased personal productivity and efficiency.

Insights provided by LikeHack, a personal content curation tool that helps people to stay in the loop and still be productive.

What About you?

What content curation tools do you use. Do they save you time or do you find that they just make you spend more time reading?

Look forward to your stories and insights in the comments below

Guest Author: Michel Statford 




Want to learn how to supercharge your marketing and content with social media?

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It is now available to download. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.

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Download and read it now.


Image by Shutterstock

Jeffbullas's Blog


  • There is no doubt that curation, especially human curation, is how information overload is going to be solved. As it’s always been, people are relying on voices of authority whom they trust to recommend their daily must-have content.

    Everyone will be (and already is) a curator. I think what is becoming clear is that not only are you what you share (as coined by CollegeHumor’s founder), you are *who* you share.

    The web has gone from being about data and algorithms to being about the people who bring it to life, give it context and relevancy.

    • Yes Kirsten… well said. You are defined online by the content to create and curate!

  • I haven’t used Scoopit for a while but maybe someone else maybe able to provide some insights

    • I am tending to use scoop.it less because there is more work involved than in using the others I like, storify, paper.li, pinterest, RebelMouse

  • Rainy

    Jeff I LOVE your blogs. I hate to say this, but I think you missed a great resource: http://bundlepost.com
    Check it out and share your thoughts.

    • Hey Rainy I miss stuff all the time! It’s a big social media web universe Thanks for the tip 🙂

      • Rainy

        You are most welcome. I am curious to know your thoughts on Bundlepost. I use it and I really like it because it saves me a lot of time. Thanks for responding Jeff. I read and share your blogs religiously! 🙂

  • Good list. I love Prismatic! It’s a great day to keep up to date on sites where I’m not so concerned about missing things.

    • Thanks for the feedback Cassandra and some insights into how you are using Prismatic

  • Dahna Borg

    Thanks for the article Jeff! I’ve only just discovered Feedly to track all the blogs I read – so I’m guessing the above may just use up more of my time 🙂 Although, but the sounds of it LifeHack may be able to save me from that!

    The most fascinating time saver I’ve found was to install RescueTime – finding out how much time I spent on each site was enough to scare me off the internet for a few hours!

  • Tools are great – been looking at Storify, a few others. But yes, as I read before I share and curate, they do lead to more time reading. Think the hack trick for me on these is 1) finding and discovering the ‘new’ and then 2) aggregating that quickly, into an easy to share format. I use FB and Zite, save to other services; if Prismatic would be similar, but go beyond my feeds and networks to discover new content for me, I’d give it a go. FWIW.

  • Hesham Elkouha

    Thanks Gilberto. I would probably look into other tools then.

  • arabellatv

    Hi Gilberto! I may be a bit biased, but Scoop.it IS a curation tool because it allows you to add your insight to what you’re curating and sharing. YOU have to pick and choose what is relevant to your audience. It’s not as easy as an automatic aggregator, but Scoop.it does allow you to share your point of view. It makes you smarter, instead of just giving you a shortcut. 🙂

  • Ed Natera

    Great blog post. I use Track180, an iPad app that tracks issues by providing multiple perspectives on global issues. I’m surprised it didn’t make your list but that may be because it’s currently only available for the iPad. Anyway, check it out and let me know what you think… http://track180.com

  • Jennifer

    I like All Top for a lot of content in one place, but it’s basically just a feed aggregator. I’m going to check out these sites.

  • Becky Gaylord

    Jeff, your content is amazing — always worth reading closely. Thank you for your must-read blog!
    Meanwhile, have to add my endorsement for @Listly
    I love the way others can “co-curate,” so that lists of items that one person start can be added to, supplemented and shared by others. It’s like a super-social version of really useful ideas that have been amplified through crowd-sourcing. Fabulous!
    Worth a separate post, in the future…I predict!

  • Happy for you to contact me at jeff@jeffbullas.com

  • Esther van Rijswijk

    Hi Jeff,
    how about mattermap.com?

  • Disclaimer: I’m a developer and co-founder so obviously biased 🙂

    But we built BuzzSumo.com, which is essentially a socially driven content search engine. You can see exactly which content is most popular on each social network. Would love to hear your thoughts and any feature ideas.

    Saving content is definitely something we’d consider, we’re also looking at making sharing articles found easier for content curators.

  • Angela Heidt

    I’ve been using Opentopic (www.opentopic.com) in beta for a while, it’s pretty good – let’s you set up a variety of filters, searches, and sources to post to different channels.

  • Great review Jeff – I’ve been using Storify a short while and find it very user friendly so no surprise some of these tools are quickly going mainstream. By the way – you seem to have a bad link in the post to storify – 🙂

  • Take a look at pressly.com, which lets you create destinations featuring your own content, curated content from third-party sources, and social content. It provides a central location to curate and share great content.

  • Great review Jeff –

    I’ve been using Storify a short while and find it very user friendly so no surprise some of these tools are quickly going mainstream. By the way – you seem to have a bad link in the post to storify – 🙂

  • Hi Kelly,

    Its quite interesting to learn that you have to use all these 3 services. How about you take a look at Netcurate.com and then see for yourself if its better?

  • MarmiteMymite

    Everybody mentions http://www.scoop.it however I have not seen anyone talking about https://skim.it in the comments. By summarizing the content of articles, It enables to save a lot of time.

  • Robert Thorpe

    Nice article and list of Tools Jeff. If your looking for more anymore content curation tools then check this page by Robin Good, some great curated resources here.


  • The Senior List

    Great stuff! Thanks Jeff 🙂

  • Stan Chris

    Very interesting post. Really has come a long way. If updated, I think you should be looking forward to adding tools like serpstat.com also. I use the question tracking algorithm of this tool to generate content topic ideas.

  • Great post , thanks for sharing