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Aaron Agius Do you ever look at prolific blogs and get frustrated by how easy they make it seem? Thousands of people read, comment and share each new post on the blog. It can be discouraging, especially if you’re a new blogger. In contrast, your blog may only get a few dozen hits each post. And the … Read more
It’s no secret that Facebook is one of the most lucrative platforms for advertisers. As of 2017, there are over 4 million active Facebook advertisers worldwide. When you consider that Facebook has 1.28 billion monthly users, you’re sure to find a large audience to market to – whatever niche you’re in. Unlike SEO and content … Read more
Successfully executing a digital marketing campaign will result in a number of benefits for your business, such as: increased brand awareness, higher SERP rankings, increased website traffic and most importantly, sales. But what about the downside of digital marketing? The more you grow your online presence, the more your website becomes a juicy target for … Read more
If someone visits your product page but doesn’t purchase, or visits your email opt-in page and doesn’t complete the form, you’ve probably lost the opportunity to acquire them as a customer – unless you use retargeting. Retargeting is a powerful tool used for reconnecting with people who’ve visited your website, but who haven’t converted. In … Read more
Scroll through any leading marketing blog and you’re likely to find an abundance of articles on PPC advertising, content marketing, and SEO. All of these methods are great for acquiring customers, but they take time (and in the case of PPC, money) before you get a result. Alternatively, word-of-mouth marketing is one of the most … Read more
