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The Future of Video Marketing Is Now: The Case For Interactive Video

The Future of Video Marketing Is Now: The Case For Interactive Video

I read an article recently about the availability heuristic. It’s a psychological shortcut that causes us to prefer immediate (aka: available) information over alternative solutions that take a little bit longer to think of. Those who can break through the availability heuristic are the innovators in their field. It’s this “anything is possible” mindset that … Read more