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Aida Gadzo Holiday shopping is no longer a marathon – it’s something that happens in moments. Instead of visiting different shopping malls and looking for the best offers, shoppers are turning to their mobile phones in hundreds of micro-moments that are happening every day during the holiday season. In 2014 around 90% of holiday sales took place … Read more
Visual content is a great way to stand out in the never-ending stream of 140-character messages that appear on Twitter – by an overall rate of 6000 per second. It will not only help you to get twice as much vertical space in the timeline, but it will boost your engagement and result in 35% … Read more
According to the National Retail Federation, more than $16.4 billion will be spent in the USA, before and during the Easter weekend – on apparel, decorations, gifts, candies, food and flowers. Businesses that seek to achieve success during this period need to, according to Facebook Insights, target women of all ages and consumers who are 18 … Read more
Couples in love are not the only ones looking forward to Valentine’s Day. Florists, restaurants, jewelers, e-shops and many other businesses are counting on this holiday to bring their business a significant boost in the first quarter. To see how significant this day really is, we checked statistics from the National Retail Federation and found … Read more
Banner ads are one of the most common forms of advertising used in the online world. As an affordable, effective and measurable medium they enable companies to draw attention to their brand and attract traffic back to a web page. However, much like any other form of advertising, the success of a banner ad often … Read more