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Aleh Barysevich 
Every brand wishes to become famous. Well, every entrepreneur, business owner, and marketer wishes for their brand to become famous. But as you might guess, popularity doesn’t happen overnight. Not for brands. They don’t wake up famous; instead, slowly and steadily, they grow brand awareness. What is brand awareness? Brand awareness defines the extent to … Read more
Mark Zuckerberg recently announced that Facebook is now Meta. Does this mean the death of Facebook? The answer is – absolutely not. In fact, it is one of the largest social media platforms, with 2.91 billion monthly active users and 10 million active advertisers, making it one of the most popular social media platforms and … Read more
Of all parts of marketing and product development, research might be the most fun (and the most work). While doing research is absolutely important to any business process, getting maximum output can require maximum resources, which is rarely sustainable and often overwhelming. The result is research that is either underdone or overruled. Luckily, the marketers … Read more
Finding and using the right keyword ideas is foundational for any content creation since it can mean the difference between your page showing up for 10 Google searches vs 1,000. Which is why there are hundreds of keyword research tools on the market right now. To some, it might seem that the only keyword suggestion … Read more