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Alina Gorbatch 
Social listening is a marketing tactic that has been around for a while and yet isn’t overused. Or, to be fair, isn’t used that much at all. Have you ever heard about social listening? If not, I am here to uncover a whole new world for you. Here’s a social listening definition: Social listening (also … Read more
As marketers, we should understand the decision-making process of all consumers. As the economy grows and the choice of products increases exponentially, it’s more important now than ever to know why the customer chose brand A instead of a very similar brand B. Was it calculated? Was it random? Was it pricing, location, the color … Read more
Social media customer care doesn’t sound like something worth an entire article… After all, social media has been with us for a while. We know that customer care is important, we have business pages on multiple platforms, we reply to messages and direct tweets, solve tickets, and gradually forget how to use a phone. What … Read more