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Alon Alroy's Articles

4 Essential Tips for Assessing Your Event Marketing Strategy

4 Essential Tips for Assessing Your Event Marketing Strategy

As a Chief Marketing Officer, Chief Customer Officer and Co-founder, I have an interesting relationship with marketers. I am listening to, marketing to, learning from […]

Why Live Events Could Be The Secret Sauce To Your Content Marketing Strategy

Why Live Events Could Be The Secret Sauce To Your Content Marketing Strategy

There’s a good chance that you’re not investing enough of your marketing budget into live events. And your brand may be missing out on a […]

Why Live Events Should Be At The Center Of Your Marketing Strategy

Why Live Events Should Be At The Center Of Your Marketing Strategy

In the 1960s and ‘70s, marketers at B2B companies invested heavily in traditional advertising to generate awareness and ultimately gain customers. In the early ‘90s […]