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Alon Ghelber 
Change is the only thing that is constant; in whatever field you find yourself in, you will experience one form of change or the other. A change may be subtle, mild, partial, or holistic. The COVID-19 pandemic, for instance, brought about unprecedented changes to the way people live, and the way business is conducted. Organizations … Read more
Innovation is essential to any brand that’s striving for a competitive advantage. It is usually related to products, processes, or services, and budget plays a very vital role in any decision-making process such as product innovation. Product innovation is essentially the development and introduction of new or markedly overhauled goods. The main aim of coming … Read more
Quite unlike before, people don’t depend on ads, the marketing landscape has changed tremendously and any successful digital strategy focuses on your products or services. The simple truth is that people who want to buy your products or engage in your services, do so online. Covid-19, the lockdowns, and the drastic changes we have to … Read more