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Andrew Raso 
Instagram has never been more popular than it is now. It was already on the fast track to success when it launched in 2010, and it seems to have strapped on a jetpack after Facebook’s acquisition of the site. According to eMarketer, the number of companies leveraging Instagram for advertising has steadily increased year over … Read more
Some 2.1 billion people have social media accounts, and as many as half of those people are checking out social content more than once a day. With that kind of social activity it begs the question… “Why isn’t my engagement higher?” Poor engagement is a problem marketers have been wrestling with long before we started … Read more
There’s a lot of buzz surrounding content marketing at the moment. It seems like a lot of the advice out there is all about maximizing quality and creating a ton of value in every piece that’s created for a content marketing strategy, with popular approaches such as the skyscraper technique and Moz’s whiteboard lessons on … Read more
It’s hard to believe the speed at which some social platforms take off. Periscope gained notable velocity after it was acquired by Twitter and officially launched in 2015. Today, the service boasts over 2 million active daily users. Among those users are roughly 15% of major brands that regularly use Periscope to engage their followers. … Read more
Keeping track of potential leads is important, especially considering that less than 5% of visitors to your website will make a purchase on their first visit. But creating a signup form for your blog updates isn’t enough to draw volumes of new leads. More and more people are using feed aggregators to read their favorite … Read more