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Anja Skrba's Articles

How to Ensure Your Customer Personas Don't End Up Being Stereotypes

How to Ensure Your Customer Personas Don’t End Up Being Stereotypes

Salespeople in the online environment are always striving to overcome the impersonal nature of modern shopping. Being that there is no face-to-face interaction between the […]

Snapchat 101: Why This Social App Is Such A Powerful Marketing Engine

Snapchat is one of the most powerful mobile apps on the market today. Although it started off small, it has gained incredible popularity over the […]