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Ankit Roy 
You probably already know that conversion rate optimization (CRO) remains the “number 1” objective for any digital marketer or online business. When it comes to CRO, I’m sure you’re thinking about: Landing page optimization, call-to-action (CTA) placements and lead forms! But here’s the challenge… Do these conversion optimization strategies guarantee torrents of new customers to your site? … Read more
There is no one better than your satisfied consumers to narrate your success stories. With as much as 70% of people relying on customer reviews before making a purchase, Consumerist.com reveals that it’s a good idea to include a review or comment expressed in your customers’ own words when marketing your brand on different channels. … Read more
11 million people use Facebook every 18 minutes… 7,246 new users are added to the social media mammoth every 15 minutes and 936 million active users login into the site on a daily basis. Do these Facebook facts make you wonder? “Am I missing out?” Even large businesses are gradually distancing themselves from traditional forms … Read more
Static content overload. From blog posts to white papers, presentations, case studies, and podcasts. It hits us from all angles – at an increasingly aggressive pace. Designhill found that static content overload has desensitized visitors, making it difficult for marketers to capture the interest and attention of prospects. And then came interactive content. Interactive content made … Read more