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Barry Feldman 
It’s common knowledge that people don’t trust brands – they trust other people. All too often, digital marketing can come across as cold and lifeless. But it’s not hard to warm up your digital marketing, and win the trust of prospects and customers. Why? Because your company consists of people: people who probably have a healthy … Read more
You’re a sales and marketing machine. You’re constantly selling yourself and your ideas. You’re attaching your name to a specific area of expertise and delivering useful content – online and off – to earn more visibility and build trust with your peers. Or you’re not. In either case, you have a personal brand. The question … Read more
