• flipboard

Ben Lamb's Articles

The Most Important WeChat Features for Digital Marketers Targeting Chinese Consumers

The Most Important WeChat Features for Digital Marketers Targeting Chinese Consumers

The renowned social network ‘WeChat’ is of great interest to western marketers currently, and it should well be. With 700 million active users it has […]

how-to-use-wechat-to-capture-an-audience-in-china

How to Use WeChat to Capture an Audience in China

The social media platform WeChat is the natural first step for brands expanding into the Chinese market. I wrote this article for marketers interested in conducting WeChat campaigns, and starting […]

5 Key Features of Chinese Social Media

The Chinese social media landscape is arguably the most dynamic, unique and fascinating in the world. Social media in China has grown phenomenally with the […]