Ben Lamb's Articles
The Most Important WeChat Features for Digital Marketers Targeting Chinese Consumers
The renowned social network ‘WeChat’ is of great interest to western marketers currently, and it should well be. With 700 million active users it has […]
How to Use WeChat to Capture an Audience in China
The social media platform WeChat is the natural first step for brands expanding into the Chinese market. I wrote this article for marketers interested in conducting WeChat campaigns, and starting […]
5 Key Features of Chinese Social Media
The Chinese social media landscape is arguably the most dynamic, unique and fascinating in the world. Social media in China has grown phenomenally with the […]