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Jeff Bullas Brands are starting to monitor what is being said about them online on social media and are using both free tools such as TweetDeck and paid Tools like TruPulse and Radian6 to measure the buzz and the comments online. I personally experienced this monitoring after writing a critical post about General Motors social media engagement … Read more
I recently attended a marketing event entitled “The Rules of Online Engagement” where Michael Watkins of Mudo Media was a member of the panel. Michael and his company are Facebook specialists and are behind a very successful fashion Facebook page for the major brand Supre. What was evident at the event was the high level … Read more
Have you started noticing the following symptomatic behaviours? 1. The laptop is now spending more time in your bedroom rather than the office 2. Your checking your Facebook updates before you go to the bathroom in the morning 3. You communicate via a Facebook private message rather than use email If that is the case … Read more
In the last few days according to GigaTweet the number of tweets sent out on Twitter has passed 20 billion since Twitter fired up its web servers and opened its virtual doors. The first “tweet” was sent by Jack Dorsey on March 21, 2006 and the messaging system was originally only used for internal communications … Read more
Email is not the cool trendy marketing tactic as the the current flavor of the month, social media. In fact some companies, notably a major brand ‘Ben & Jerry’s, are making the brave step of dropping their email marketing and going totally social in the UK. Despite this email is still an important part of … Read more