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Brian Jensen Want to win online? Then there is a lot you can learn from your competitors’ digital marketing strategies, especially those that are currently outperforming you online. Gaining an in-depth understanding into the key strategies being used by your top performing competitors can provide you with the insight and knowledge you need to gain a competitive … Read more
Years ago, I was working as an online marketing manager at a digital marketing agency in Salt Lake City. One of my clients was a large university that offered online courses. The client had expressed concerns that while organic search traffic was up, our “request for more information” goal was down (one of the primary … Read more
Why do platforms like Google Search, YouTube, and Google+ continue to grow their active user base? To me, the answer is simple: they all provide a good user experience. Google provides users and digital marketers with a plethora of useful Google tools and resources to help us get the most out of each platform. As digital … Read more
In the summer of 2011, Google announced the support of authorship markup as a way for authors to verify content they’ve created and become authorities on specific topics. Early adopters quickly realized the benefits of the new tag and implementation has continued to grow since its release. Google says authorship is here to help searchers … Read more