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Social Media’s Cardinal Sin… and I Made It

Ever heard of Robert Caruso @fondalo? No? Nor had I…until he told me off on Twitter. What did I do wrong? After all I have received direct messages (DM’s) on Twitter from people I’ve never met offering me a veritable feast of products, services, free ebooks and the chance to link up on Facebook. My … Read more

Does Thought Leadership Need Social Media?

The natural reaction of most business people and certainly anyone in marketing, communications or social media these days is to label those companies and individuals not using social media as dinosaurs. But are they? Thought leadership is content on steroids.  It stands out from the crowd because it is different; it offers something new and … Read more