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Should Public Relations Claim Control of Content Marketing?

At the heart of content marketing is storytelling, the main strategic approach informing the development of content which enhances brand equity and reputation. The telling of stories in business is the prime responsibility of public relations, so it is a natural progression for PR to take the lead role in content marketing. When we talk … Read more

Four Ways Content Marketing Builds on Thought Leadership

Content marketing is now an integral element of public relations and is an extension of the notion of thought leadership. It varies the thought leadership approach in four ways: 1. It includes content not generated by the organisation 2. It can include content that is not necessarily ‘insightful’ or ‘high-end’ 3. It broadens the range … Read more