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Daniel Matthews 
Content that goes unshared is like a commercial that no one sees. It’s had time, money and energy invested into it. It’s even got an agenda; a product to push. But no one sees it. Therefore it might as well not exist. So how do you ensure your content doesn’t sink into the depths of … Read more
There’s a reason why Nascar is the number one spectator sport, and there’s a reason why people go to concerts. We love the experience. The physical impact. Emotion and excitement. That’s what experiential marketing’s all about. It’s sexy. But how does experiential marketing actually work? Experiential Learning Theory says that people learn from an experience … Read more
A great majority of the blog content you read, you never read again. When was the last time you went back and soaked in the glory of this article about Craft-Toberfest? What is “Craft-Toberfest” anyhow? Does anyone care? Ok I confess, the Craft-Toberfest piece is mine. It might not be the best example of a … Read more
Here’s the problem: As of February this year there were 2 million advertisers on Facebook alone. And, there are a bunch of ways for any advertiser to get the job done on a minimal budget. That means glut. Honestly, no one’s going to care about your social campaign unless it differentiates itself. No one’s going to … Read more
