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Dave Bell's Articles

5 Reasons Why Users Install Your Competitor's Apps

5 Reasons Why Users Install Your Competitor’s Apps

App developers are constantly struggling to keep their audience away from competitor apps and retention rates high. They’re thinking about their users’ needs and wants […]

How To Adjust Your Creatives For Search Ad Conversions

App Store Optimization: How To Adjust Your Creatives For Search Ad Conversions

The Apple App Store now has over two million apps, so it’s hardly surprising that more and more developers are turning to Search Ads to […]