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David Zheng's Articles

3 Ways to Combine Social Media and PPC For More Conversions

3 Ways to Combine Social Media and PPC For More Conversions

Social media is home to billions of users worldwide. 2.62 billion, to be exact. And PPC has a proven track record: producing $2 for every […]

Why Good Content Isn’t Enough: Lessons From The Latest Content Marketing Studies

Why Good Content Isn’t Enough: Lessons From The Latest Content Marketing Studies

It used to be that as long as you wrote long-form, valuable content on a regular basis, you could do well at content marketing. Unfortunately […]

Why Personalization and Segmentation Are Email Marketing’s Saving Grace

Why Personalization and Segmentation Are Email Marketing’s Saving Grace

The average American receives 121 emails per day and sends another 40. But that isn’t including promotional emails that clog up their inboxes and make them […]

How to Connect With Influencers and Dramatically Boost Your Conversions in 2018

How to Connect With Influencers and Dramatically Boost Your Conversions in 2018

Influencer marketing may seem like a new trend. But it has actually been around since at least 1760 when Robert Wedgwood of Wedgewood China boosted […]