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3 Ways to Combine Social Media and PPC For More Conversions

3 Ways to Combine Social Media and PPC For More Conversions

Social media is home to billions of users worldwide. 2.62 billion, to be exact. And PPC has a proven track record: producing $2 for every dollar spent. The only problem is: how can you leverage both? Sure, you can run campaigns on Facebook or promoted posts on Instagram. Meanwhile, you can launch targeted search campaigns … Read more

How to Connect With Influencers and Dramatically Boost Your Conversions in 2018

How to Connect With Influencers and Dramatically Boost Your Conversions in 2018

Influencer marketing may seem like a new trend. But it has actually been around since at least 1760 when Robert Wedgwood of Wedgewood China boosted pottery sales with endorsements from the Royal Family. The purpose of influencer marketing (boosting sales) hasn’t changed since then. But how we go about using it has changed drastically. You … Read more